SEO Audit

In-Depth Website SEO Audit Service

Traffic flat and no clear reason why? A proper SEO audit finds the exact issues holding your site back and puts them in order of impact. Every audit runs through the 40-point on-page and technical checklist I have refined across 1500+ websites since 2010.

Coverage

What the 40-Point SEO Audit Checks

Six areas, forty checkpoints, each scored High, Medium or Low priority with evidence.

Research and Crawl

  • Full site crawl: every 4xx and 5xx accounted for
  • GSC index report: each Not Indexed reason explained
  • Keyword map check: one keyword, one page, no overlap
  • Search intent matched against the actual top 10 results
  • Content gap against your three best competitors

On-Page, Page by Page

  • SEO titles within pixel limits, keyword placed early
  • Title, H1 and first paragraph telling the same story
  • Meta descriptions that hook first, keyword mid-sentence
  • One H1 per page, H2 outline readable on its own
  • Direct answer or offer inside the first 100 words
  • Internal links: money pages reached from 3+ pages, descriptive anchors
  • Images in WebP under 150 KB with alt text
  • Schema with zero Rich Results errors, canonical matching Google’s pick
  • E-E-A-T signals: author identity, contact, sources

Technical, Site-Wide

  • GSC, GA4 and Bing verified, sitemap on Success
  • Four domain versions resolving in a single 301
  • Sitemap carrying only 200-status indexable URLs
  • robots.txt and noindex sanity on money pages
  • True server response time measured, not a PageSpeed score
  • Core Web Vitals on real mobile data: LCP, INP, CLS
  • Internal 404s, redirect chains, orphan pages, click depth
  • Duplicate titles and H1s across the site

AI Visibility

  • GPTBot, ClaudeBot, PerplexityBot and OAI-SearchBot access
  • Core content readable without JavaScript
  • Answers in the first sentences under each H2
  • FAQ answers that stand alone in 40 to 60 words
  • Name, address, phone and services identical everywhere
  • Live tests in ChatGPT, Perplexity and Gemini for your queries

Backlink Judgment

  • Links judged by real sites with real visitors, never DR alone
  • Anchor distribution across the profile
  • Disavow advice only for manual actions or clear schemes

Tracking Baseline

  • Clicks, impressions and indexed pages logged at the start
  • Same-date monthly snapshot plan so progress is provable
  • The 10 most common SEO mistakes checked one by one
Options

Two Ways to Get Audited

Start free. Go deep when you are ready.

Free Mini Audit

  • Send your URL, get three quick wins back
  • Top blocker identified with evidence
  • Delivered within 48 hours
  • No commitment, no follow-up pressure

Full 40-Point Audit

  • Every checkpoint scored with priority and status
  • Prioritized fix list, highest impact first
  • Included with every one-time SEO package
  • Standalone audits quoted after the mini audit
Process

How the Audit Runs

1. Crawl and Collect

  • Full site crawl plus Search Console data
  • Server response and rendering tests on key templates

2. Score All 40 Points

  • Each checkpoint marked High, Medium or Low priority
  • Issues tied to the exact pages they affect

3. Prioritize by Impact

  • Quick wins separated from long projects
  • Effort vs payoff noted for every fix

4. Report and Walkthrough

  • Plain-English report, no jargon dump
  • Fix it yourself or hand it to my team
Start

Find Out What Is Holding Your Site Back

Send your website address now. The free mini audit comes back within 48 hours with three things worth fixing.

Get My Free Mini Audit

Audits lead naturally into on-page SEO, technical SEO or a monthly plan. Package costs are on the pricing page.